Matchday Culture is a curated football shirt archive.
We select original football shirts for their story, character and place in football culture.
Some shirts remember a tournament. Others carry a club, a city, a sponsor, a player, a season, or a feeling that never fully leaves the game.
Every piece is reviewed before being listed. Authenticity is checked, condition is clearly described, measurements are added individually, and each shirt is presented with the context it deserves.
Not just shirts.
Pieces of football culture, selected with meaning.
Beyond the game, there is the feeling.
Match day begins long before kick-off. It lives in the journey, the noise, the meeting point, the colours, the people and the rituals we return to.
Football gives us more than moments. It gives us memory, belonging and identity.
Some shirts carry all of it.
The era, the club, the place, the feeling.
That is what we curate.
Meet the founder
My name is Carlos Bernardo. I was born in Abrantes, Portugal, where I still live today.
Football has been part of my life for as long as I can remember. I grew up playing in the street, in school playgrounds, on small local pitches and, often, in my parents’ living room. I was the kid that collecting stickers, completing albums, memorising kits, players and national teams, and keeping the game close in every possible form.
One memory stayed with me in particular: watching Benfica against Dynamo Moscow, at Estádio da Luz, with my father in the 1992/93 UEFA Cup. I was seven years old. The journey, the stadium, the noise, the shirt, the feeling of being there, everything about that match day remained vivid.
The feeling of match day
I never stopped being a football fan.
The kind who can still name a starting eleven from a distant European final, but also someone who kept holding on to shirts, the ones I played in, the ones I was given as a child, and the ones I found while travelling. I still keep a Brazil 1998 shirt with Ronaldo 9 on the back, my favourite player of all time. That one is non-negotiable.
As I grew older, football stayed with me and gained new layers. I lived match days at Camp Nou and Old Trafford with the same joy I could feel at a local district match near home, with friends, a bifana and a beer in hand.
For me, match day has always been more than football. It is ritual, culture, sharing and community. The journey to the ground, the conversations before kick-off, the shirt you choose to wear, the people around you, the places you return to, and the memories that stay long after the final whistle.
How Matchday Culture began
I am also the founder of Estúdio Tipo—Grafia, a creative studio, and for some time I had been feeling the desire to build something new.
I did not know that path would take me back to football until a quiet dinner, when I saw a news report about a Bad Bunny concert in São Paulo. He was wearing a Pelé shirt from the 1970 World Cup. It was a simple moment, but it lit up the whole idea.
Three days later, I knew what I wanted to build: a project that could bring together football, visual culture, design and the magic of match day.
That is how Matchday Culture began.
It starts with original football shirts, selected and curated with care. Pieces for collectors, for football fans, and for people who may not follow the game closely, but can still recognise the special presence of a football shirt.
Every shirt carries something. A story, an era, a memory, a place in the game.
Original shirts · Curated with meaning · Checked with care · Measured individually · Selected for character · Built around football culture ·
