At Matchday Culture, we respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, create an account, place an order, contact us, subscribe to our newsletter or interact with our online store.
Matchday Culture sells original football shirts through an online store operated from Portugal and currently ships within the European Union.
1. Who we are
This website is operated by:
Matchday Culture
Legal name: Matchday Culture Unipessoal Lda
Registered address: Abrantes - Portugal
Email: hello@matchday-culture.com
For the purposes of data protection law, Matchday Culture is the data controller responsible for the personal data collected through this website.
2. Personal data we collect
We may collect the following types of personal data:
Order and checkout information
Name, billing address, shipping address, email address, phone number, order details, payment status and delivery information.
Account information
If you create an account, we may collect your name, email address, order history and account preferences.
Payment information
Payments are processed securely by third-party payment providers. Matchday Culture does not store your full payment card details.
Communication data
Information you send us by email, contact form, Instagram or other communication channels, including questions about products, orders, sizing, returns or selling to us.
Newsletter and marketing data
Email address, subscription preferences and engagement with our emails, such as opens, clicks or unsubscribe actions.
Technical and browsing data
IP address, browser type, device information, pages visited, products viewed, referral source, cookie preferences and similar analytics data.
3. How we use your personal data
We use your personal data to:
- process and fulfil orders;
- send order confirmations, shipping updates and customer service messages;
- manage payments, invoices, returns and refunds;
- answer questions and support requests;
- provide information about product sizing, condition, shipping or returns;
- manage newsletter subscriptions and email marketing;
- improve our website, product pages and customer experience;
- prevent fraud, abuse or misuse of the website;
- comply with legal, tax and accounting obligations.
4. Legal basis for processing
We process your personal data only when we have a lawful basis to do so.
This may include:
Contract
When we need your data to process your order, ship your purchase, manage returns or provide customer support.
Legal obligation
When we need to keep certain records for tax, accounting, consumer protection or legal reasons.
Consent
When you subscribe to our newsletter or accept certain cookies.
Legitimate interest
When we use data to improve our website, protect our business, prevent fraud, respond to customer messages or understand how customers interact with our store.
You can withdraw consent where processing is based on consent, for example by unsubscribing from marketing emails or changing cookie preferences.
5. Email marketing
If you subscribe to our newsletter, we may send you emails about new archive pieces, first access, editorial updates, product selections, campaigns or other Matchday Culture news.
You can unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us at:
We do not sell your personal data to third parties.
6. Cookies and tracking technologies
Our website uses cookies and similar technologies to operate the store, remember preferences, analyse website performance and, where consent is given, support marketing and advertising.
Some cookies are necessary for the website to function, such as checkout, cart and security cookies.
Other cookies, such as analytics or advertising cookies, may require your consent before being used. EU guidance states that some cookies require user consent before collecting data and cannot be set before consent is obtained.
You can manage your cookie preferences through the cookie banner or privacy settings available on the website.
7. Third-party services
To operate the store, we may share personal data with trusted service providers, including:
- ecommerce platform providers, such as Shopify;
- payment providers;
- shipping carriers and fulfilment partners;
- email marketing and CRM providers;
- analytics tools;
- advertising platforms;
- accounting, tax or legal service providers;
- fraud prevention and security services.
These providers only receive the information necessary to perform their services.
Shopify provides merchant tools for customer privacy and GDPR-related compliance settings, including privacy and cookie controls.
8. International data transfers
Some service providers may process or store data outside your country or outside the European Economic Area.
When this happens, we take steps to ensure that personal data is protected in accordance with applicable data protection laws, including appropriate contractual safeguards where required.
9. How long we keep your data
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.
Order, invoice and transaction data may be kept for the period required by tax, accounting and legal obligations.
Newsletter data is kept until you unsubscribe or request deletion, unless we need to retain limited information for legal or compliance purposes.
Customer support messages may be kept for as long as necessary to manage the request, resolve issues and protect our legal interests.
10. Your rights
Under applicable data protection law, you may have the right to:
- access your personal data;
- correct inaccurate or incomplete data;
- request deletion of your personal data;
- restrict or object to certain processing;
- withdraw consent;
- request data portability;
- object to direct marketing;
- lodge a complaint with a data protection authority.
The GDPR gives data subjects rights over their personal data, including access, correction, erasure, restriction, objection and portability. The Portuguese data protection authority, CNPD, also explains that users may request erasure of personal data in certain circumstances, such as when data is no longer necessary for the purpose for which it was collected.
To exercise your rights, contact us at:
We may need to verify your identity before responding to certain requests.
11. Security
We take reasonable technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration or destruction.
However, no online transmission or storage system is completely secure. We cannot guarantee absolute security, but we work to protect your data using appropriate safeguards.
12. Children’s privacy
Our website is not intended for children.
We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us so we can review and delete the information where appropriate.
13. Links to other websites
Our website may include links to third-party websites, platforms or services.
We are not responsible for the privacy practices, content or policies of those third-party websites. We recommend reading their privacy policies before providing any personal data.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, legal obligations or data processing practices.
The latest version will always be available on this page.
Last updated: 05/07/2026
15. Contact
If you have any questions about this Privacy Policy or how we handle personal data, contact us at:
Matchday Culture
Email: hello@matchday-culture.com